Project Lafiel is now Project Cromartie

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Project Lafiel is now Project Cromartie

Post by Ekuryua »


Dear Members of Project Lafiel,

Project Lafiel has been running for nearly 2 years now, and has experienced great success and steady growth. However, recently our marketing department decided it was time to take the Project in a new direction. Therefore, I am proud to announce that beginning today, Project Lafiel will rebrand as Project Cromartie. In keeping with our new identity, we have chosen the tagline “Imagine Awesomer!” We have already implemented changes to our main site, and we plan to implement further changes and restructure our forums in the upcoming weeks.

Why these changes, you ask? Well, our marketing experts felt that the name Project Lafiel was too closely associated with the science fiction genre. Traditionally, sci-fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and old Red Dwarf tapes, as opposed to the general public. On the other hand, this new identity will allow us to embrace a more mainstream appeal, with an extensible trademark that is portable across all nonlinear digital platforms.

Without abandoning our legacy or core audience, we are attempting to cultivate a distinct point of view that invites more people in and recognizes our broader range of focus with, literally, something for everyone. “Project Cromartie” allows us to build on our 2-year heritage of success with a new brand built on the power that fuels our fanbase: awesomeness. As such, our new brand message and tagline “Imagine Awesomer” invites both consumers and advertisers into a new era of unlimited awesomeness, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand.

Of course, we welcome the questions and comments of our users. Please check out our new branding at the main site, and leave comments on our forums. We look forward to experiencing a new level of awesomeness together with you, our beloved fans.

--Ekuryua, Project Cromartie CFO

P.S. April Fools :P
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